Soft As A Grape — Edgartown

You'll find Soft As A Grape right on Dock Street in Edgartown, making it an easy stop while exploring the village. Born from a wine-making supply shop in 1972, the brand has grown into a beloved New England institution known for its 100% cotton casual tees, sweats, and nautically themed apparel for men, women, and kids. The Edgartown shop is open daily with extended hours, making it easy to browse before or after dinner. Whether you're hunting for a classic Vineyard souvenir tee, matching family gear, or a cozy sweatshirt to remember the trip, you'll find the signature comfort and coastal charm that makes Soft As A Grape a multi-generational favorite across the island.