Every place we've verified, town by town.

Soft As A Grape — Falmouth

ShoppingFalmouth

On Falmouth's bustling Main Street, Soft As A Grape has been the original since 1976, where founder Allen opened the very first shop. This Falmouth flagship stocks the buttery-soft cotton tees, hoodies and Cape Cod apparel locals have worn for fifty summers, alongside officially licensed MLB gear. Lobster graphics, beach-day comfort and homegrown Cape Cod character fill the racks. For Falmouth clothing and souvenirs with genuine roots, this is the store that started it all.

Soft As A Grape — Mashpee

ShoppingMashpee

Clothes you'll want to live in: that is the promise at Soft As A Grape in Mashpee, where soft cotton and denim tees carry Cape Cod and lobster spirit with a wink. Browse the Surfs Up Lobster, Screaming Lobster Pub, and The Lobstahs designs, all built for easy coastal comfort. A New England casual-apparel staple, this Cape Cod clothing shop blends whimsical lobster graphics with the lived-in softness that makes a beach-town tee your everyday favorite.

Soft As A Grape — Oak Bluffs

ShoppingOak Bluffs

You'll spot the Soft As A Grape shop right on Circuit Avenue, perfectly placed for shoppers working their way through Oak Bluffs' lively main drag. This is the island's most casual-cool clothing stop — 100% cotton tees, comfortable sweats, and nautically inspired apparel that captures the spirit of a Martha's Vineyard summer without any fuss. Originally founded as a wine-making supply shop in 1972, the brand evolved into a staple of New England coastal retail with locations across the island and beyond. The Oak Bluffs shop is open daily with extended hours, and you can drop in after dinner or between activities. Pick up a matching set for the family, grab a classic Vineyard graphic tee, or find the perfect soft sweatshirt to make the ferry ride home a little cozier.

Sol Optics Chatham

ShoppingChatham

SolOptics Chatham is a sunglass boutique at 466 Main Street in Chatham. The shop sells brand-name eyewear, from Maui Jim and Costa Del Mar to designer labels, and is an authorized dealer for every brand it carries. Its first rule: "No knock offs. Ever." The staff will help you find frames that suit your face shape and the look you want, and the shop also sells prescription-ready frames. Everything is covered by the manufacturer's warranty, and if the manufacturer won't take care of a problem, the store says it will. Cape Cod Certified visited and photographed SolOptics in person.

Stony Creek Gifts

ShoppingAquinnah

Stony Creek Gifts is a family owned and operated gift shop at the Aquinnah Cliffs on Martha's Vineyard. The shelves range from local wampum to home goods and coastal-life gifts, so it's a natural stop on a visit to the cliffs. Cape Cod Certified visited and photographed Stony Creek Gifts in person.

The Black Dog — Edgartown

ShoppingEdgartown

The Black Dog's Edgartown shop on Main Street brings the Martha's Vineyard brand's apparel, dog gear and home goods to the heart of town. The company was established on the island in 1971. The story begins in Vineyard Haven. On a cold day in 1969, Captain Robert Douglas, unhappy that the Vineyard had no year-round restaurant, sketched a small gambrel-roofed building on a napkin. Townsfolk helped build it, and he named it after his loyal dog, Black Dog. That tavern still sits at the head of Vineyard Haven Harbor. The shops carry its New England-inspired clothing. Cape Cod Certified visited and photographed The Black Dog in Edgartown in person.

The Black Dog — Provincetown

ShoppingProvincetown

The Provincetown outpost of the Black Dog sits at 315 Commercial Street, stocking the brand's well-worn-in hoodies, tees, and socks alongside a corner of treats and toys for the dog who hiked the dunes with you. The staff are easygoing and genuinely happy to see your pup come through the door. Good for visitors wanting a sturdy Cape souvenir that outlasts the trip, and for dog owners who'd rather shop somewhere that welcomes the whole family.

The Black Dog General Store Chatham

ShoppingChatham

The Black Dog General Store in Chatham brings a Martha's Vineyard original to Main Street. The brand was established on the Vineyard in 1971 and is known for its New England-inspired clothing, dog gear and home essentials. Its story starts with The Black Dog Tavern: in 1969 Captain Robert Douglas, finding no year-round restaurant on the island, sketched a small building on a napkin, townsfolk helped build it, and he named it after his loyal dog. The store carries apparel and gifts for ladies, kids and dogs, from sweatshirts and graphic tees to raincoats and hats. Cape Cod Certified visited and photographed The Black Dog General Store in person.

The Cape Charm

ShoppingChatham

The Cape Charm is a coastal gifts and apparel shop on Main Street in downtown Chatham, right next door to Buffy's Ice Cream. Inside, lit black shelving is stacked with Chatham and Cape Cod caps, sweatshirts and tees, alongside straw sun hats, beach totes, striped beach towels and plush lobsters and sea creatures. Bay windows look out onto Main Street, so it's an easy stop on a downtown stroll.

The Captain's Daughters

ShoppingProvincetown

The Captain's Daughters is a female-owned boutique, gallery, and tea bar in one, founded in 2017 — "luxury goods and a luxe experience with a low-key vibe and a wellness twist." Browse apparel, apothecary, and home goods under gallery walls showing over fifty local, regional, and international artists, then order a wellness-focused tea to go while taking in the bay views.

The Gay Head Store

ShoppingAquinnah

The Gay Head Store is a tiny general store and takeout counter at 33 Aquinnah Circle, by the Aquinnah Cliffs on Martha's Vineyard. Its Facebook page lists it as both a grocery store and a sandwich shop. The shelves cover veggies, beverages, pantry goodies and gluten-free items, and the takeout counter makes it an easy stop on the way to the cliffs. The store's Instagram lists hours of 10am to 2pm on Monday, Tuesday and Thursday through Sunday. Cape Cod Certified visited and photographed The Gay Head Store in person.

The Gilded Oyster

ShoppingFalmouth

On historic Main Street in Falmouth, The Gilded Oyster is a coastal jewelry boutique voted Cape Cod LIFE's Best Jewelry Boutique of the Upper Cape for 2026. Inside you'll find authentic Cape Cod jewelry by Lestage, gemstone and precious-metal pieces, E.L. Designs, and heirloom-worthy nautical designs from Ireland and Scotland, alongside artisan giftware. With nationwide shipping and warm, knowing service, this Falmouth jewelry destination turns a stroll down Main Street into something you'll wear forever.

The Landing

ShoppingEastham

The Landing is a beach market on Campground Road in Eastham, just up the road from Campground Beach. Inside are groceries and beach snacks, a cooler case of grab-and-go items, a wall of wine, cold drinks and a rack of beach toys and sand gear. Out back, a red clapboard pick-up and order window handles hot coffee, cold brew and baked goods in the morning, plus sandwiches, sushi and dumplings, penny candy and scoops of ice cream, sundaes and shakes — there's even a puppy sundae.

The Music Box

ShoppingPlymouth

The Music Box in Plymouth is a boutique guitar-gear haven obsessed with tone. Stacks of effects pedals — distortion, delay, reverb, modulation — share floor space with guitars, amps and pedalboards from Benson Amps, Electro-Harmonix, Universal Audio and Vox, plus cables, straps and power supplies. Expect nerdy, expert product talk, in-house repairs and lessons, and that Benson Delay's floaty, colorful repeats. The gear that shapes your sound, with people who speak it.

The Run House

ShoppingFalmouth

The Run House is Cape Cod's dedicated running specialty shop, offering expert gait analysis and shoe fitting alongside a well-curated selection of top brands including Hoka, Asics, and Brooks. Staff are knowledgeable runners themselves, making the experience feel genuinely consultative rather than transactional. Whether you're training for the Falmouth Road Race or just want shoes that hold up on the sandy trails, this is your shop.

The Shell Shop

ShoppingProvincetown

The Shell Shop is Provincetown's cabinet of ocean curiosities — specimen and craft shells, starfish, coral, sea glass, fossils, and minerals, from bags of tiny sea biscuits to a South Sea pearl necklace. A serious source for sailors valentine shells and anyone building something beautiful from the sea.

The Shop by Wheat

ShoppingEdgartown

The WHEAT Company's Edgartown shop sits at Faraway Martha's Vineyard on Kelly Street, one of a small group of curated retail destinations the company runs in resort towns and luxury hotels. The company was started in 2017 by couple Molly Shaheen and Huw Collins, who opened their first shop in York Beach, Maine. Their own label, MAISON WHEAT, is designed in-house and made to order in Los Angeles. Expect soft, travel-ready basics you can layer and pack. The Edgartown shop lists its hours as open daily, 7 a.m. to 5 p.m. Cape Cod Certified visited and photographed The Shop by Wheat in person.

The Wellfleet Beachcomber Store

ShoppingWellfleet

The Beachcomber Store is the Route 6 shop of the Wellfleet Beachcomber, the bar and restaurant in a former U.S. Lifesaving Station overlooking the Atlantic. It's a small blue-shingled cottage in the South Wellfleet plaza, with an oval wave sign on the roof and 'T-shirts · Gifts · Beachwear' painted on the windows. Inside are Comber-branded tees, hoodies and sweats, hats, kids' clothing and gear. Per the shop, you can try things on here, which you can't at the stand at the restaurant, and exchange merchandise between the two.

The White Hare Home and Holiday

ShoppingProvincetown

The White Hare is Provincetown's home for "curated design, seasonal magic, inspired living" — beautifully chosen décor, glassware, and tableware alongside elevated holiday finds for Easter, Halloween, and Christmas. A shop where, in their words, every piece has a story and every season feels a little more magical.

Touché

ShoppingFalmouth

Touché is an eclectic women's boutique on Falmouth's Main Street carrying a fun mix of clothing, handbags, jewelry, and quirky accessories. The selection skews colorful and playful — a nice departure from the more conservative resort-wear shops nearby. Great for picking up a unique gift or a standout piece for the summer.